What We Do
With a strong focus on digital media development we provide a wide variety of key services, from Commercial Production, Digital Marketing Development, Traditional Advertising & Marketing Campaign Development, Video and Audio Production.
We maximize our use of emerging media technologies and traditional methods to best communicate our client’s desired message. We have directed and developed hundreds of unique projects as primary Executive Producers, Creative Agency, Lead Consultant, Tech Engineers or Developer.
The Ideal Media Advantage
Our expertise in media design, production and our ability to match a client’s face to an ideal media communication strategy. We not only enjoy applying our professional services to every project we handle, we perhaps get even more pleasure by exceeding our clients’ expectations
Video Production Services
Take advantage of video as one of the most effective marketing and educational tools available!
At Ideal Media Production, we specialize in the production of all types of video projects including national TV commercials, Web videos, corporate training and informational videos, non-profit fundraising pieces, music videos and short films. If there is a story – any story to tell through graphics and moving images, Ideal Media Productions can make your visual dream a reality.
Our full service video production team can help guide you from concept, scripting and shooting to video production, editing and duplication. We are very budget-minded and can work within your realistic parameters.
From a TV, Tablet, smartphones or a computer screen – we produce visual media for a variety of uses. Whether your video is to be projected on a big screen at a corporate event, club or arena or distributed through web links and social media, we understand all mediums of distribution. Not all production companies are alike. We pride ourselves on the high standards we place on all our work. Our results are videos you will be proud to have represent your company and your clients.
Our office is located in Cliffside Park, NJ with easy access to all the major areas of the city, 10 minutes from the GW Bridge and Lincoln Tunnel. We have a vast network of location and studio options, actors, models, crew, and creatives. In addition to being a full-service production company, we are also a design house with a wide array of experience. Whether you already have concept or you want to collaborate on the creative direction for your project, our experienced team can help prepare your concept for a successful production.
Pre-Production Services Include:
- Concept Development
- Location Scouting
- Costume Design
- Set Design
- Talent Releases
Our team and network of dedicated writers, directors, producers, and cinematographers know how to approach each project of all size and genre, from single-camera studio interviews, to multi-camera commercial shoots, events or web-series. We pride ourselves in understanding and exceeding our client’s expectations, no matter the time or budget. We provide concept development, storyboards, casting, locations, camera and lighting crews, equipment, and comprehensive production management. Whether you need to launch a new product, promote your image, communicate your vision, or simply share your story, we are here to help you succeed and put the best image forward.
Production Services Include:
- Production Management
- Background Talent
- Location Services
- Catering/Craft Services
We are proud to work with some of the best post-production professionals in the industry. Our network of creative directors, editors, artists and animators We are passionate about every project. We offer a full complement of post-production services including editing, visual effects, sound design, and color correction. We utilize all the latest software tools: Adobe Premiere, Lightwave, After Effects, Cinema 4D. We are committed to providing the highest-possible quality while providing a fresh approach and a unique vision.
Post-Production Services Include:
- Color Correction
- Digital Effects
- Titles/Motion Graphics
- Music Composition
- Sound Design
Printing & Design Services
Print Services & Design Services
As your business develops and grows, so does the need for impressive marketing pieces that support it.
All of your printed, collateral marketing material must be targeted and focused on a specific audience. If it is not, it will have no appeal to your prospect or potential customer. Your company success depends in part upon how well you communicate information. This, in turn, may depend upon how well you prepare collateral items, ranging from company and product fact sheets, banners or even full blown outside billboards.
Depending on what you are starting with, whether it is an initial identity campaign or a comprehensive campaign, you will often find out for yourself, or we might recommend that supporting pieces be included in your plan. Good campaigns evolve over time, and our versatility allows us to apply our same unique approach to any additional project pieces or project you choose to start or add.
Specifically, these additional pieces can include, but are not limited to:
- Brochures (Corporate and Consumer)
- Direct Mail/POP/B to C/B to B Pieces
- Posters and Flyers
- Outside Banners
- Press Releases
- Press and Media Kits
- Product and Fact Sheets
A beautifully designed website or brochure, with lousy content, is like a poorly written book, with a nice cover, that nobody will read. Content writing is also very important for search engine optimization (SEO), which is a very common concern within today’s ever more competitive business world. SEO focuses on just how prominent a given website is within the search results that are acquired by individuals when they are looking online for a given product or service.
Whether you need a large-scale ad or identity campaign, a simple brochure, or a full combination of many project pieces in different media forms, it is the content that often makes or breaks the success of the project. We offer award winning, all media content writing and full editorial services. We also offers expert, all media translation and interpretation in 35 languages!
We can help with:
- Translation (35 languages)
Music & Composition Production
Need a new original sound for your video project or your short film ?
A jingle for your commercial project ?
or need experience engineering ?
We can help you reach that level of originality, we have partnered with some of the best producers and have an very impressive network of musicians and engineers that are ready to work on your project. Our services: range from song concept to full-blown production and recording, with partners in place in many parts of the country we are your music production and development one stop shop team.
Specifically, these additional pieces can include, but are not limited to:
- Beat Production
- Song Development
- Song Writing and Composition
- Jingle Production
- Artist Development
- Studio (voice over recording)
- Musician Network
- Producer Network
Makeup / Wardrobe
- Photographic work
- Airbrush HD Makeup application
- Wig application and basic hair styling
- Body painting
- Special effects
- Tattoo, scar & pigmentation cover-up
- Stage makeup
Bringing it all together…
- Digital Marketing Consulting
- Consumer Marketing
- Healthcare Communication
- Sales Channel/ Distribution Development
Digital Marketing Consulting
Over 1.7 BILLION internet users worldwide performing over 125 BILLION searches per month. Obviously having a web presence is vital today, but simply being on the World Wide Web is certainly not enough. The truth is that most websites receive little or no traffic. Why? They assume that all they need is a website.
We help our clients developing marketing strategy and the execution. Know This! Just banging out a website is not the key to your business success! With our huge network of contacts and working partners, collaboration on an “as-needed” basis is always possible and easily handled, regardless of project size or scope.
This versatility saves our clients money, as large “In-house” operations overhead is virtually eliminated. These campaigns can be distributed across various target market “lines” to focus on reaching a wider audience. These lines include, but are not limited to:
- Business Development and Strategic Planning: Forecasting, opportunity evaluation, and executive steering
- Marketing: Customer assessment, positioning and communication development, tactical development, revenue, cost, and profitability modeling, and performance management
Once your strategy is in place, which includes all forms of marketing and advertising creation and production including:
- Direct, B to B and B to C
- Cause Related Marketing
- Hybrid Markets
- Cultural Marketing
- Cross-Concept Marketing
Search Engine Marketing & Social Networks
What Is Search Engine Marketing?
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, social networks and paid inclusion.
Why Is Search Engine Marketing Necessary?
With numbers of site and user growing, the only way to maximize your web presence is to incorporate a successful Search Engine Marketing strategy. Not having an SEM strategy is akin to opening a business with no doors, windows, phone, fax, or any other method of communication and expect to stay in business.
We work to find the best solution for our clients we start by gaining a in depth understanding of their business model, target markets, and overall strategy and develop a concise detailed on-line strategy geared towards their consistent growth. We take our clients current data, keywords, PPC campaigns, web site construction and coding, and cross reference them and ,together with the right content and business development and marketing we create a unique and customized strategy.
Our approach is comprised of 3 fundamental categories:
- Paid Search Optimization – GOAL: Lower your cost of acquisition while maintaining and usually improving, your average ad position by filtering to the proper keywords.
- Conversion Rate Optimization – GOAL: Reduce cost per acquisition without sacrificing volume. We can optimize your conversion rate which helps you sell more at lower costs by increasing the percentage of qualified visitors to your site resulting in higher purchases, revenue, and margin.
- Increase Organic Listings – GOAL: Increase the number of organic listings.
- position/rank. We utilize industry best practices coupled with a precise marketing strategy, to create comprehensive keyword listings to drive “free sales” to site.
Ideal Media ,LLC. has the resources and partnerships in place to help your business grow!
Consumer Out Reach
Ideal Media Production is driven by a supreme entrepreneurial spirit, with the goal of participating in the elevation and positioning of successful communication and business solutions, our efforts are aimed at helping the small company reach the next level, and guide the mid-size company in securing its future stake.
In the United States today, consumers are indeed inundated by literally billions of “messages.” Moreover, with the expanding globalization of business models, the questions are:
- Exactly how does your organization reach its market of interest?
- What defines a market that would embrace your organization’s offering?
- Is there a behavior element to the interaction of that market?
The answer? By exploring the interaction of a brand, message, and the value to the consumer, it is possible to develop a composite approach to the market allowing your organization to yield a much richer return on its communication endeavor to its market of interest. The size, viability and make-up of your offering define the success of your organizations offering. Which in turn well be, dictated by how you interact with the real human sensitivities that drive consumer communication.
A strategy needs to accomplish its goal, but with a real return on both investment and initiative. This is true in any market and with any type of consumer or corporate communication goal, no matter where the impulse to buy begins. Your organization will always need to facilitate discovery by speaking directly to the fit or relationship between your product or service and the value your customers are seeking. Once you have their attention, you can move them to the next phase of the experience and engagement process.
Cultural-Marketing and Cross Marketing Strategies
It is very important to understand that, in a marketing environment that is defined by rich cultures that have found strong roots in the United States, that a neutral approach is required. This is true when communicating with a Spanish-speaking audience, which unlike other demographics, is divided by dialects and other attributes. However, united by values that are front and center to the Spanish-American audience, reaching out to this audience with the right strategy will secure consumer loyalty and respect.
Building relationships with patients is what we do. We do it because we believe that every healthcare client (private practice and community health programs) should have a knowledgeable content development partner. Specifically, a partner who get up-to-speed quickly without steep learning curves, to supplement in-house expertise or provide guidance.
We support our clients’ goals with services that complement their marketing strategies, content development and brand positioning needs. We know the requirements of their business and their audiences, so we execute marketing programs and content development projects that communicate at that level, and in the language; of healthcare professionals, patients.
Sales Channel/ Distribution Development
” I just designed a product, and the first batch is being manufactured. It is a great product, but I am struggling to place it with individual retailers. Should I focus on placing it with a distributor instead?”
Ideal Media can Help you answer that question…
There are three basic ways to sell your Product or Service:
- Sell directly to customers via your website
Sell to retail stores, which then sell to customers
Sell to a distributor, which sells to retail stores that then sell to customers
Establishing a website is a given–if only for marketing reasons–but you should also try to make some sales. (Unless your agreement with retailers or distributors prohibits it, why not?)
Selling directly to retail should also be a given. Even if your ultimate goal is to land with a distributor channels , unless your product is truly groundbreaking, and obviously so, you’ll need some sort of track record to show a distributor you’re worth taking a chance on.
Selling straight to retailers or an account at a time depending on the industry. One, it’s incredibly time consuming. Two, the average retail store–especially a store run by its owner and not part of a chain–isn’t interested in setting up individual deals with dozens of manufacturers. They like working with distributors, because it’s one-stop shopping: one catalog, one invoice, and one check to write. They don’t want to make dozens of calls and deal with dozens of salespeople.
What a Distributor Wants to Know
So landing a distributor could be the way to go. Just keep in mind their interests are different from those of a retail store. A distributor is mostly concerned about:
- The level of profit they can make on your product
The cost of stocking and fulfilling your product
Whether your product is scalable
Whether you sell multiple products
The reasoning behind the first two points is obvious. Retailer or distributor, profits and costs are paramount.
Scalability is especially important if your product is relatively inexpensive. Say you plan to retail your cool new tool for $25, and the price you plan to charge retailers is $15. You’ll need to charge the distributor even less so they can make money–say $12 or $10 or even less. A distributor that can only make $3 to $5 per sale will need to sell a ton of your tools to make their effort worthwhile.
Your ability to supply multiple products is also important, because distributors care about administrative costs. Distributors like to sell multiple products from individual suppliers for the same reasons retailers like to buy from distributors instead of from dozens of individual suppliers.
- How much profit can be made off the product–both per unit and in total?
Can a better profit selling this product compared with selling a similar product?
Will his marketing efforts help drive our sales?
What inventory levels will we need to maintain?
How will stocking and fulfilling his product affect our cost of distribution?
Are customers asking for a product like this? Does it serve a need our retailers have already identified?
Does he have other products we can sell? Or will he probably have other products we can sell?
The key is to remember that distributors evaluate your product using criteria different from your eventual customers’. No matter how exciting or innovative the product is, if your company will be a pain to deal with and, more important, the distributor can’t make a profit, they won’t buy from you.
Ideal Media can position, package your product, the right branding strategy and the better distribution arrangement. Want to talk and get more information? reach out to us! at email@example.com